How a regional toy catalog became a global gaming sensation
It might sound dramatic, but families are obsessed with our holiday toybook. However, since it was only distributed in North America, lots of families were still missing out. So, we took the world of our toybook from the mailbox to Roblox.
Played in 169 countries
(Even though Amazon only operates in 30)
Although Amazon only operates in 30 countries, millions of families in 169 countries played our Roblox game. The immersive metaverse experience transcended the pages of our catalogue and created a deep connection between customers and our brand, leading to one of our most successful activations of all time.
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